SMART SITES
A Smart Site captures every lead, answers your customers' questions, handles the routine service calls, and updates itself from the systems you already run. Designed, built, and run by the team that already runs your marketing.
Services template · schematic preview
THE SHIFT
A brochure tells people what you do and then goes quiet. It does not notice the visitor who left without asking their question. It does not know the menu changed, or that the 3pm slot opened up, or that the last four customers all asked about parking. Somebody on your staff is supposed to remember all of that, and they are busy.
We have run media, social, and sales programs for brands and local businesses for twenty years, and lately the most common request is not another campaign. It is "can you fix our website, and the mess behind it?" A Smart Site is our answer: a site that behaves like your best front-desk employee, connected to the same CRM, the same team, and the same reporting as the rest of your marketing.
WHAT MAKES IT SMART
Forms, chat, calls, and bookings land in one CRM the moment they happen, tagged with where they came from. A missed call gets a text back. A form gets a reply before the visitor closes the tab.
For example A contractor's site takes a quote request at 9pm. The lead is in the CRM, the homeowner has a confirmation text, and the crew lead has it on the morning board.
A concierge trained on your business, your menu, your policies, and your FAQ. It says what it is, it knows what it does not know, and it hands off to a person the moment the conversation needs one.
For example A bakery's site answers "do you do gluten-free wedding cakes and how far out do I book?" at midnight and books the tasting.
Order status, appointment changes, hours, returns, directions, allergens, invoices. The routine half of customer service, handled on the site, with every conversation logged and the hard ones escalated to your team.
For example A shop's customer reschedules a pickup from the site at 7am. The POS updates, the customer gets a new time, and nobody had to pick up a phone.
Every visit, click, question, and conversion is measured. We read what people ask the concierge and what pages lose them, then rewrite, reorder, and test. Changes ship with your approval, not behind your back.
For example Visitors keep asking the concierge about parking. Next month the location page says where to park, in the first line.
Menus, inventory, hours, listings, team, reviews, and events read from the systems you already run. When the source changes, the site changes. When you add a holiday closure, Google Business Profile hears about it too.
For example A restaurant 86's a dish at 6pm. It is off the online menu at 6:01.
Point of sale, booking, CRM, email and text, Google Business Profile, calendars, payment, review platforms. The site is the front door to those systems, not another system to babysit.
For example One new customer becomes one record: in your CRM, your email list, and your loyalty program, without anyone retyping a name.
SIX STARTING POINTS
Modern, Classic, Listings, Services, Portfolio, Storefront. Each is a proven layout, a content system, and a smart layer tuned for one kind of business. Your design mockups are built on top of one of them.
FRONT DOOR, BACK OFFICE
The inquiries that pushed us into this work rarely stop at the website. The form goes to an inbox nobody checks. The booking lives in one app and the invoice in another. The owner runs the business from six tabs and a group text. So a Smart Site comes with two companions: a footprint audit that fixes what customers see before they ever reach the site, and an internal dashboard that shows what the site produced, in one screen.
BEFORE THE SITE
Google Business Profile, maps, reviews, listings, socials, and the site itself, audited and fixed in order of what it costs you.
Learn moreBEHIND THE SITE
Leads, bookings, orders, conversations, reviews, and cash, pulled from the tools you already use into one screen.
Learn moreTHE PROCESS
The first step is not a design. It is finding out where you are losing customers today. The last step is not a launch. It is the monthly work of keeping a site true to a business that keeps changing.
We start with your digital footprint, not your homepage. Where customers find you, what they see, what they ask, and where you lose them. You get a scorecard and a prioritized fix list before we design anything.
Pick a starting template, or let us recommend one. You see design mockups of your real pages with your real content, and you approve them before a line of code is written.
We build the site, wire the capture, train the concierge on your business, and connect your POS, booking, CRM, and Google Business Profile. Then we test it like a customer would.
Smart Sites are run, not launched and abandoned. Monthly we review what customers asked, what converted, and what changed in your business, and we ship the updates.
THREE WAYS TO START
New business or new brand
A Smart Site from one of the six templates, built around one primary conversion, with capture, concierge, and Google Business Profile wired from day one.
Existing site that has stopped earning its keep
A redesign that keeps what works, fixes what loses customers, and adds the smart layer. Redirects, search rankings, and reviews are protected through the switch.
Any Smart Site, ongoing
Monthly operation of the site as a working part of the business: content, concierge training, experiments, reporting, and the internal dashboard that shows what it produced.
We do not publish a price list because two Storefront sites can differ by an order of magnitude in integrations. We write a custom scope after one call and tell you the number before you commit.
WHO IT IS FOR
Starting in Chicagoland, and built for any business whose customers look before they call.
FAQ
WHERE THIS FITS
One call. We look at your footprint, your site, and your workflow, and tell you what we would fix first, what it would take, and what it would cost.
