What systems do you build for a health and wellness brand?

Three core systems, plus anything custom. Scope OS is the agentic outreach engine that researches buyers and practitioner networks, drafts founder grade outreach, and tracks every account and reorder in one pipeline tied to revenue. Scope Local is the retail media and inventory platform that puts screens in wellness retail and ties them to shelf sensors so you see what sells in real time. If your problem is specific to supplements, functional products, or compliance heavy categories, we prototype and build a custom agent in about 30 days.

Do I own the data and the technology, or do you?

You do. We vertically integrate the system into your operation, then hand you the data, the outcome, and the security. There is no broker line card holding your accounts hostage and no platform you cannot leave. If you want to take the system and run it with your own team, it is yours.

How do you handle claims and compliance in the content the system generates?

Every script, caption, and page is reviewed against FTC disclosure rules and standard supplement claims guidance before a creator or agent publishes anything. The system is trained to flag language that overpromises, and we manually review anything that touches health claims. We will not let a piece of content promise an outcome the label cannot back up, because that is how brands get pulled from shelf, not scaled on it.

What does the retail media and inventory platform track?

Scope Local ties digital screens in wellness retail to shelf sensors that watch your inventory in real time and read how shoppers behave in front of your product. You see what is selling, what is out of stock, and what is drawing attention, live, instead of guessing from a distributor report weeks later.

How fast can you prototype a system for my brand?

A working prototype of a custom agent, a retention automation, a claims aware content engine, or a practitioner outreach tracker takes about 30 days. We prove it works on your real data before you spend real money, then integrate it into how you already operate.

Do you work with early stage supplement and functional food brands?

Yes, if the product is shelf ready and there is a real formulation story to tell. We can scope smaller test programs for pre revenue brands, but the economics work best once there is a real funnel to amplify. We are not a fit for influencer first launches with no formulation story, or brands looking for a logo on a deck more than reorders on a shelf.

AGENTIC SYSTEMS FOR HEALTH & WELLNESS

The sales and marketing systems that grow health and wellness brands, built for you to own.

Functional foods, supplements, and natural products live or die on trust and repeat purchase. We build the agentic systems that reach the right buyers and practitioners, keep customers coming back, and prove it works on your real data first. You own every piece.

Scope a build Book a discovery call

THE TECHNOLOGY WE BUILD

Two systems that grow wellness brands, plus anything else you need built.

The outreach engine for natural, specialty, and practitioner channels

Scope OS researches the buyers and practitioner networks that fit your product and price point, drafts outreach that sounds like a founder wrote it, and tracks every account and reorder in one pipeline tied to revenue. Built to reach natural and specialty retail, clinics, and practitioner referral networks.

See Scope OS

The retail media and inventory platform that reads the shelf

Scope Local puts screens in wellness retail and ties them to shelf sensors that track inventory in real time and read how shoppers behave in front of your product, so education happens at the point of decision and you see what actually sells, live.

See the retail platform

Custom agentic builds for compliance heavy categories

Supplements and functional products carry claims rules and repeat purchase economics that generic tools ignore. We prototype and build agents around your real constraints, a subscription retention agent, a claims aware content engine, in about 30 days, and you keep them.

Build an MVP

The Industry Problem

Crowded category, quiet pipeline.

Wellness shelves are loud. Buyers see hundreds of new SKUs a quarter. Without a clear pipeline, real attribution, and warm buyer relationships, even the best product becomes invisible.

Saturated category, no differentiation

Another label on a crowded shelf does not get picked up. Without a clear buyer story, even great formulations sit.

Influencer spend with no attribution

Founders pay for posts and codes that never tie back to retailer sell through. Reach without revenue burns the marketing budget.

Tradeshow booths that collect cards, not buyers

Twenty thousand on a booth, a stack of business cards, and no follow up system. The booth pays for itself only if the next four weeks are run right.

BY THE NUMBERS

Receipts, not promises.

2,500+

Retail doors opened across 78 Brand

120+

Distributor and buyer relationships across natural, conventional, and lifestyle

Years operating in CPG and wellness

40+

Vetted wellness creators and practitioners in network

HOW GSP WORKS FOR HEALTH AND WELLNESS

Five systems we build. One connected engine.

Each part is a system we build and deploy, from research to earned media, tied together by Scope OS. Our category relationships are one input into the technology, not the headline.

01
Research
A research system that maps your buyers and practitioners
The research engine inside Scope OS pinpoints the buyers at UNFI, KeHE, Whole Foods, Sprouts, Erewhon, Vitamin Shoppe, and the practitioner networks and clinics that fit your product and price point. Our category relationships feed the model, so it targets the right door instead of pitching all of them.
See Research
02
Distribution
A practitioner and buyer outreach engine that opens doors
The outreach engine drafts and runs the sales cycle across natural, specialty, and practitioner channels. Twenty years of warm relationships are one input into the system, which positions your brand to win the line review and tracks every touch back to you.
See Outreach
03
Sales Cycle
A retention and subscription pipeline tied to revenue
Every sample shipped, practitioner detail, retailer meeting, and reorder lives in one pipeline tied to revenue. Founders run the whole system from a phone, even between a manufacturing run and a podcast taping, and own the data end to end.
See Scope OS
04
Creators
An education content engine that builds trust before purchase
The education engine matches vetted wellness creators, functional medicine practitioners, and lifestyle voices to your product, then tracks every post back to sell through inside Scope OS. Reach the right consumer, prove the spend, reorder the shelf.
See Outreach
06
Lifestyle
An earned media engine for lifestyle and wellness home decor
The earned media engine opens specialty lifestyle retailers and pairs them with the natural channel for full coverage. Candles, aromatherapy, sleep, and wellness home decor sit in a different buying world than supplements, but the playbook is the same system approach.
See Services

01 · Research
A research system that maps your buyers and practitioners
The research engine inside Scope OS pinpoints the buyers at UNFI, KeHE, Whole Foods, Sprouts, Erewhon, Vitamin Shoppe, and the practitioner networks and clinics that fit your product and price point. Our category relationships feed the model, so it targets the right door instead of pitching all of them.
See Research
02 · Distribution
A practitioner and buyer outreach engine that opens doors
The outreach engine drafts and runs the sales cycle across natural, specialty, and practitioner channels. Twenty years of warm relationships are one input into the system, which positions your brand to win the line review and tracks every touch back to you.
See Outreach
03 · Sales Cycle
A retention and subscription pipeline tied to revenue
Every sample shipped, practitioner detail, retailer meeting, and reorder lives in one pipeline tied to revenue. Founders run the whole system from a phone, even between a manufacturing run and a podcast taping, and own the data end to end.
See Scope OS
04 · Creators
An education content engine that builds trust before purchase
The education engine matches vetted wellness creators, functional medicine practitioners, and lifestyle voices to your product, then tracks every post back to sell through inside Scope OS. Reach the right consumer, prove the spend, reorder the shelf.
See Outreach
06 · Lifestyle
An earned media engine for lifestyle and wellness home decor
The earned media engine opens specialty lifestyle retailers and pairs them with the natural channel for full coverage. Candles, aromatherapy, sleep, and wellness home decor sit in a different buying world than supplements, but the playbook is the same system approach.
See Services

Wellness creator at a kitchen counter holding a supplement bottle and a functional drink, surrounded by hand drawn pen and ink sketches of a ring light, a retail shelf, a capsule, a QR code, and a sell through chart with attribution arrows.

REACH THE RIGHT MARKET

Vetted creators. Proven posts. Trackable to the shelf.

Most wellness brands burn through creator budgets paying for reach that never moves a bottle. Golden Scope Partners runs a vetted network of wellness creators, functional medicine practitioners, and lifestyle voices proven on prior brands, then tracks every post back to sell through inside Scope OS. Reach the right consumer, prove the spend, reorder the shelf.

Audience and engagement audit

Real followers, real geography, real engagement rate. Bought audiences and dead comment sections get filtered out before we even share a creator file.

Prior brand performance on record

We pull receipts from past campaigns: code redemption, click through, sell through lift, and reorder rate. If a creator does not move product, they do not get booked.

Unique codes, UTMs, and gifted units tracked

Every post lives in Scope OS with its own code, link, and shipment record. Revenue attribution is automatic, retailer sell through pairs back to the post that drove it.

Practitioner and category fit verified

Functional medicine practitioners, registered dietitians, and lifestyle voices reviewed for on camera trust and category fit. Wellness audiences smell a forced fit instantly.

See how creator outreach runs on Scope OS

Who we serve

Wellness brands building velocity, not vanity.

Our work runs across supplements, functional food and beverage, sports nutrition, women's health, sleep and recovery, beauty from within, and wellness home decor. Most brands sit between $500K and $25M in revenue, with a founder still in the seat and a clear path into natural channel, conventional grocery, or practitioner accounts.

We are not a fit for influencer first launches with no formulation story, or brands looking for a logo on a deck more than reorders on a shelf.

Channels we open

Natural, conventional, practitioner, and lifestyle.

Natural distributors (UNFI, KeHE), natural retail (Whole Foods, Sprouts, Erewhon, Fresh Thyme), supplement specialty (Vitamin Shoppe, GNC), conventional grocery (Walmart, Target, Meijer, Kroger banners), club, practitioner clinics, lifestyle and home decor specialty, DTC, and Amazon. The buyer set is national, the relationships are personal.

See the full services lineup, the 78 Brand case study, or how we deploy Scope OS for wellness teams.

Hands inspecting a supplement bottle on a retail counter, surrounded by pen and ink sketches of a leaf, a capsule, a candle, a delivery truck, and a grocery shelf.

CASE STUDY

78 Brand. From condiment to category playbook.

The same operator system that scaled 78 Brand from a Chicago kitchen to Sysco, US Foods, Walmart, Target, Meijer, and 2,500 plus doors is the system we now run for supplement, functional grocery, and wellness home decor founders. Different category, same engine.

Read the 78 Brand case study

HOW WE BUILD

We build like founders, not like a software vendor.

We have run a real brand through the exact problems you are facing, so we do not start with a tool. We start with the problem. We bring the technology to fit it, prototype it fast, and prove it works on your real data before you spend real money. Then we vertically integrate it into your operation so you own the data, the outcome, and the security. Not us. We do not sell you a stack of tools you do not need or a platform you cannot leave. We build systems focused on three things that move a business: your sales process, your marketing, and your day to day efficiency. Tools that last and pay for themselves, not subscriptions that pile up.

THE HONEST COMPARISON

Three ways to add technology, and who ends up owning it.

	A pile of SaaS tools	A traditional agency	An agentic system we build
Who owns the data	The vendor does	The agency does	You do
What you walk away with	A stack of subscriptions	Promises and a retainer	A system you own outright
Built by	A vendor who never ran your business	Juniors on an account	Operators who ran the same playbook
When it pays off	Once you wire it all together yourself	While the retainer keeps running	Once, then it keeps paying
Lock-in	High, your data lives in their tool	High, it stops when you stop paying	None, the stack is yours

FAQ

What wellness founders ask before signing.

Build the brand. We will own the category.

Schedule Scope OS Demo See pricing

Prefer to write first? Send us a note.

Not the right fit?

Also see:

For Food & BeverageWholesale, retail placement, and broadline distribution.For ManufacturersSupply chain partnerships and industrial distribution.For Food ServiceHospitality groups, restaurant networks, and catering.For Brick & MortarHyper-local foot traffic, bookings, and geofenced actions.