HEALTH AND WELLNESS MARKETING AGENCY

The health and wellness marketing agency built for shelf, not soft launches.

Goldenscope brings twenty years of CPG distribution, retail, and creator experience to supplement, functional grocery, and wellness home decor founders. Scope OS plus a real team of operators, the same engine that scaled 78 Brand into 2,500 plus retail doors.

The Industry Problem

Crowded category, quiet pipeline.

Wellness shelves are loud. Buyers see hundreds of new SKUs a quarter. Without a clear pipeline, real attribution, and warm buyer relationships, even the best product becomes invisible.

01

Saturated category, no differentiation

Another label on a crowded shelf does not get picked up. Without a clear buyer story, even great formulations sit.

02

Influencer spend with no attribution

Founders pay for posts and codes that never tie back to retailer sell through. Reach without revenue burns the marketing budget.

03

Tradeshow booths that collect cards, not buyers

Twenty thousand on a booth, a stack of business cards, and no follow up system. The booth pays for itself only if the next four weeks are run right.

BY THE NUMBERS

Receipts, not promises.

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Retail doors opened across 78 Brand

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Distributor and buyer relationships across natural, conventional, and lifestyle

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Years operating in CPG and wellness

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Vetted wellness creators and practitioners in network

HOW GOLDENSCOPE WORKS FOR HEALTH AND WELLNESS

One launch team. Six moving parts.

Scope OS coordinates research, outreach, and the sales cycle. Our team adds the relationships, the vetted creators, and the booth presence that actually move units at the shelf.

  1. 01 · Research

    Category research sized to natural and conventional

    Scope OS pinpoints the right buyers at UNFI, KeHE, Whole Foods, Sprouts, Erewhon, Vitamin Shoppe, and lifestyle retailers for wellness home decor. The right door at the right margin, not a generic retailer list.

    See Research
  2. 02 · Distribution

    Distributor and buyer introductions

    Twenty years of warm relationships across natural, conventional grocery, specialty, and lifestyle channels. We open the door with the buyer who already trusts our name, then position your brand to win the SKU review.

    See Outreach
  3. 03 · Sales Cycle

    Sales cycle management on Scope OS

    Every sample shipped, practitioner detail, retailer meeting, and reorder lives in one system tied to revenue. Founders run the pipeline from a phone, even between back to back podcast taping or a manufacturing run.

    See Scope OS
  4. 04 · Creators

    Vetted creator and practitioner network with attribution

    Wellness creators, functional medicine practitioners, and lifestyle voices vetted on audience health, prior brand sell through, and on camera trust. Every post, code, and link tracked in Scope OS and tied to revenue, not impressions.

    See Outreach
  5. 05 · Tradeshow

    Tradeshow representation that pays for the booth

    We build the booth, train the team, run pre show outreach to your top accounts, and convert the leads after. Expo West, Supply Side West, NACS, Fancy Food, and NY Now for wellness home decor.

    See Services
  6. 06 · Lifestyle

    Lifestyle and wellness home decor channel

    Candles, aromatherapy, sleep, and wellness home decor sit in a different buying world than supplements but the playbook is the same. We open specialty lifestyle retailers and pair them with the natural channel for full coverage.

    See Services
Wellness creator at a kitchen counter holding a supplement bottle and a functional drink, surrounded by hand drawn pen and ink sketches of a ring light, a retail shelf, a capsule, a QR code, and a sell through chart with attribution arrows.

REACH THE RIGHT MARKET

Vetted creators. Proven posts. Trackable to the shelf.

Most wellness brands burn through creator budgets paying for reach that never moves a bottle. Goldenscope runs a vetted network of wellness creators, functional medicine practitioners, and lifestyle voices proven on prior brands, then tracks every post back to sell through inside Scope OS. Reach the right consumer, prove the spend, reorder the shelf.

Audience and engagement audit

Real followers, real geography, real engagement rate. Bought audiences and dead comment sections get filtered out before we even share a creator file.

Prior brand performance on record

We pull receipts from past campaigns: code redemption, click through, sell through lift, and reorder rate. If a creator does not move product, they do not get booked.

Unique codes, UTMs, and gifted units tracked

Every post lives in Scope OS with its own code, link, and shipment record. Revenue attribution is automatic, retailer sell through pairs back to the post that drove it.

Practitioner and category fit verified

Functional medicine practitioners, registered dietitians, and lifestyle voices reviewed for on camera trust and category fit. Wellness audiences smell a forced fit instantly.

Who we serve

Wellness brands building velocity, not vanity.

Our work runs across supplements, functional food and beverage, sports nutrition, women's health, sleep and recovery, beauty from within, and wellness home decor. Most brands sit between $500K and $25M in revenue, with a founder still in the seat and a clear path into natural channel, conventional grocery, or practitioner accounts.

We are not a fit for influencer first launches with no formulation story, or brands looking for a logo on a deck more than reorders on a shelf.

Channels we open

Natural, conventional, practitioner, and lifestyle.

Natural distributors (UNFI, KeHE), natural retail (Whole Foods, Sprouts, Erewhon, Fresh Thyme), supplement specialty (Vitamin Shoppe, GNC), conventional grocery (Walmart, Target, Meijer, Kroger banners), club, practitioner clinics, lifestyle and home decor specialty, DTC, and Amazon. The buyer set is national, the relationships are personal.

See the full services lineup, the 78 Brand case study, or how we deploy Scope OS for wellness teams.

Hands inspecting a supplement bottle on a retail counter, surrounded by pen and ink sketches of a leaf, a capsule, a candle, a tradeshow booth, a delivery truck, and a grocery shelf.

CASE STUDY

78 Brand. From condiment to category playbook.

The same operator system that scaled 78 Brand from a Chicago kitchen to Sysco, US Foods, Walmart, Target, Meijer, and 2,500 plus doors is the system we now run for supplement, functional grocery, and wellness home decor founders. Different category, same engine.

FAQ

What wellness founders ask before signing.

Build the brand. We will own the category.