Question 1

How does Golden Scope work with a new client?

Accepted Answer

Every engagement runs the same five steps: research, strategy, production, distribution, and management. We start with research on your buyer, your channel, and your market. Then we build and price a strategy and get it approved before anything runs. From there we produce the creative, distribute it through the channels we manage, and run and report the whole thing. Research and strategy always come before a dollar of spend.

Question 2

Do you do the strategy or just the execution?

Accepted Answer

Both, and in that order. We build the strategy first, get it approved, then execute it across our channels. We do not run tactics before the research is honest, because a plan that skips the market read tends to waste the budget behind it. You see the plan, the price, and the goal before we start.

Question 3

How do you measure results?

Accepted Answer

We define the goal on day one and report against it every month. Depending on the channel that means leads, meetings, store-locator clicks, retail velocity, or reach tied to real outcomes. We do not report vanity metrics that do not move revenue. If a channel is not producing, we say so and adjust.

Question 4

How does influencer marketing with Scope Social work?

Accepted Answer

Scope Social runs creator campaigns end to end. We source and vet influencers for real audience fit, brief and produce the content, manage contracts and scheduling, and track what the campaign actually drove. You get a shortlist matched to your brand, not a follower-count spreadsheet, and we handle everything from the first outreach to the final attribution report.

Question 5

How do you vet influencers and creators?

Accepted Answer

We screen for audience fit, engagement quality, and past performance, not follower counts. A creator with a smaller, engaged, on-target audience beats a large generic one almost every time. We look at who actually follows them, how their audience responds, and whether they have driven real results for brands like yours before we put them in front of you.

Question 6

What does an influencer campaign cost?

Accepted Answer

It depends on the creators, the deliverables, and the reach, so we price each campaign to the goal rather than a flat rate. Smaller local creator pushes and large multi-market campaigns sit at very different budgets. Tell us the product, the market, and the goal, and we scope it before any commitment.

Question 7

What is Scope Digital?

Accepted Answer

Scope Digital is our local digital display network, run on our own software. Your ads play on screens across retail, car washes, restaurants, apartments, and convenience stores, connected with social and connected TV. Our AI agents play the right ad to the right traffic based on real behavior, and we manage the whole campaign and report your numbers.

Question 8

Where are the screens located?

Accepted Answer

Our screens are live across local businesses in the Chicago area, with more added through 2027 across retail, car washes, apartments, restaurants, and convenience stores. The network is built around the places your customers already pass through in their week, so your ad reaches them near the moment they decide where to spend.

Question 9

Can I put a screen in my business and earn from it?

Accepted Answer

Yes. You can host a screen at your location and share in the ad revenue it generates. We provide the screen and the content, our software runs the ad play, and you earn a share of the advertising revenue while your own promotions run on it too. It turns a wall in your space into a revenue line.

Question 10

How is this different from regular digital ads?

Accepted Answer

Scope Digital places your ad on physical screens where your customer already is, then connects it with social and connected TV so one message follows them across channels. Most digital ads rent space on platforms you do not control and hope the right person sees it. We own the network, target by real behavior, and manage it as one system.

Question 11

What is connected TV advertising?

Accepted Answer

Connected TV advertising puts your ad on streaming services, where attention has moved. We produce the spot built for the living room, place it on the streaming inventory your customers actually watch, target it by geography and audience, and report spend against real outcomes. It is TV advertising without the national TV budget or the guesswork.

Question 12

How much does CTV advertising cost?

Accepted Answer

CTV budgets scale with the audience and the market, so we size each campaign to the goal rather than quote a flat rate. A tightly geo-targeted local campaign and a multi-market push sit at very different spends. We start with who you need to reach and where, then build a plan that fits your budget.

Question 13

Do you produce the CTV ad or just run it?

Accepted Answer

Both. We produce the spot and run the campaign. The creative is built for the living room, not repurposed social video, because a vertical clip stretched onto a TV screen looks like exactly what it is. We handle production, placement, targeting, and reporting as one engagement.

Question 14

What is the Spotlight Shelf program?

Accepted Answer

Spotlight Shelf is a 90-day product launch program that puts new brands into retail across chains and independent stores. It bundles retail placement, merchandising, local media, and distribution into one program, so a brand gets everything a launch needs in a single engagement. It was created by Patrick Pilewski, co-founder of 78 Brand, and it is built to be the most effective way to launch a product into retail.

Question 15

How does the 90-day Spotlight Shelf program work?

Accepted Answer

The program runs in three phases over 90 days. Weeks 1 to 2 are onboarding and setup, getting your product placed and the media ready. Weeks 3 to 10 are in-market, with merchandising and local media driving trial. Weeks 11 to 12 are results and the long-term decision. Perform, and you graduate into the long-term retail and distribution cycle.

Question 16

What is included in Spotlight Shelf?

Accepted Answer

Four things in one program: retail placement across chains and independent stores, merchandising and in-store support through our distribution partners, local media across screens, social, and connected TV, and the distribution logistics to keep the product stocked. It is the full launch, not a single piece of it, run by the team that took its own brand to national retail.

Question 17

How much does Spotlight Shelf cost?

Accepted Answer

Pricing is shared inside the application, because the right structure depends on your product, your category, and the store set. Apply and we walk you through the program and the numbers on a strategy call. The application is how we make sure the program fits before either side commits.

Question 18

Who is Spotlight Shelf for?

Accepted Answer

It is for brands with a real product and the capacity to supply it, looking for a proven path onto retail shelves. Food, beverage, and CPG brands are the core fit. If you are trying to get into chains and independent stores and you are tired of brokers and slotting fees with no plan behind them, this is built for you.

Question 19

How does Golden Scope Media work?

Accepted Answer

Golden Scope Media gives you access to top, vetted production teams, both in-house and partner crews, deployed with strategy. We match your project to the right pros in your area, wrap it in a plan, and stand behind the result. It is not an agency retainer and not a freelancer marketplace. You get studio-grade production without carrying a full-time crew.

Question 20

What can Golden Scope Media produce?

Accepted Answer

Video, podcasts, live events, and branded content. We have access to vetted production crews, studios, and live event teams across the USA, plus content creators on call. Whether it is a brand film, a podcast series, a trade show, or a keynote, we bring the right team for the job and manage it end to end.

Question 21

Do you have crews outside my city?

Accepted Answer

Yes. We have access to vetted in-house and partner production teams, studios, and live event crews across the USA, so we can staff a shoot or an event in most major markets. We match the project to local pros who already know the market, then run it with Golden Scope Media strategy and oversight.

Question 22

Is every project handled the same way?

Accepted Answer

No. Every project carries a strategy, because production without a plan is how budgets die. We start with what the content needs to do, match it to the right team, and stand behind the final result. Our production pros are insured, trusted, and experienced, so a small business gets work that looks like a category leader made it.

Question 23

Who does Golden Scope help?

Accepted Answer

Two kinds of clients. Brands launching a product into retail and foodservice, and local businesses that want more customers from their own neighborhood. If you make a product or you serve a neighborhood, we can build the channel that puts you in front of your customer.

Question 24

Where do we start?

Accepted Answer

Book a strategy call. We start with your goal, do the research, and come back with a plan and a price before anything runs. There is no six-month commitment to see whether it works. The first conversation gets you a real read on the channel that fits and what it would take.

Question 25

Which channel is right for my business?

Accepted Answer

That is exactly what the first call sorts out. Brands launching into retail usually start with Spotlight Shelf. Local businesses usually start with Scope Digital and Scope Social. Most plans use more than one channel, sequenced. We match the channel to where your customer actually pays attention, not to whatever is easiest to sell.

How Golden Scope works. Straight answers.

Pick the path that fits you.

Spotlight Shelf

Scope OS

Our Process

Ready to reach your customer? Let's build the channel.