Cost and Pricing Research

Real benchmarks. Real sources.

Free research compendiums from our team. Each paper collects cost ranges, sales-lift evidence, and source trails for a specific service, so you can budget and pitch with real numbers, not vendor decks.

Retail Media & MerchandisingJuly 2026

Where shelves outsell ads.

Effectiveness, 2026 cost benchmarks, sales lift and full sources across digital displays, endcaps, slotting, and demos. Synthesized from 40+ peer-reviewed, syndicated, and practitioner sources.

18 pages · 40+ sourcesRead report

Farm-to-DoorAugust 2026

Fresh food. Proven demand.

Market sizing, demand and barriers, unit economics by model, eight business models, and the Chicago and Midwest operator landscape for farm-direct and online grocery. Compiled from 20 sources.

13 slides · 20 sourcesRead report

Creator & InfluencerJuly 2026

Small creators. Big rooms.

2026 fees by tier and platform, restaurant and local deal norms, engagement benchmarks, ROI, and vetting checklist. Compiled from 18 sources (full 57-source bibliography on request).

12 slides · 18 sourcesRead report

Connected TVJune 2026

TV, without the waste.

2026 CTV CPMs by platform ($15 to $85), local vs national costs, creative production tiers, and hyper-local platform minimums. CTV vs social vs cable comparison. Compiled from 14 sources.

10 slides · 14 sourcesRead report

B2B OutreachComing soon

Cold outreach that lands.

Reply rates, meeting costs, list quality, and channel mix for outbound programs. Coming soon.

In researchAwaiting release

Need a benchmark for your category?

Tell us the service, channel, or spend question. We will pull relevant sources from our library or run fresh research for your team.

Contact our research team