Cost and Pricing Research

Real benchmarks. Real sources.

Free research compendiums from our team. Each paper collects cost ranges, sales-lift evidence, and source trails for a specific service, so you can budget and pitch with real numbers, not vendor decks.

Creator & InfluencerComing soon

Creator and influencer economics

CPM ranges, deliverable mixes, exclusivity premiums, and measured lift by tier. Coming soon.

In researchAwaiting release
Connected TVComing soon

Connected TV media benchmarks

Household CPMs, addressable premiums, attribution windows, and creative production ranges. Coming soon.

In researchAwaiting release
B2B OutreachComing soon

B2B outbound benchmarks

Reply rates, meeting costs, list quality, and channel mix for outbound programs. Coming soon.

In researchAwaiting release

Need a benchmark for your category?

Tell us the service, channel, or spend question. We will pull relevant sources from our library or run fresh research for your team.

Contact our research team