GSP

Channel · Connected TV

Your ad, on their biggest screen.

In their living room. Sunday game on.

Streaming shows. Live sports. Sunday movies. We put you on the TVs your neighbors already left on, in the zip codes you actually sell to.

Plan a local takeoverSee how it fits

Why Connected TV is the future

Cable is gone. The TV is not.

People still watch. They just watch on their own schedule, on their own service. Connected TV is where the last real living room ad exists, and it is the only one you can buy like a digital ad.

Where attention actually lives

Netflix, Prime Video, Hulu, YouTube TV, Peacock, Tubi, ESPN, Roku. Your customers left cable years ago. The living room did not.

Big screen, bought like digital

Household targeting. Zip level bidding. Real reporting. All of the internet's precision on a sixty five inch screen.

The best local ROI in advertising

Measured on foot traffic, calls, and site visits. Not impressions. Dollar for dollar, nothing else touches it in your zip code.

We buy across

  • Netflix
  • Prime Video
  • Hulu
  • YouTube TV
  • Peacock
  • Tubi
  • ESPN
  • Paramount+
  • Max
  • Roku
  • Disney+
  • Pluto TV

The living room stack

Connected TV is the anchor. The rest of the zip code is the amplifier.

One story, three surfaces. The same buyer meets the same offer at home, out in the neighborhood, and in the feed. That is how you dominate a local market.

At home

Connected TV

Your ad on the shows and games they already watch. Sunday football. Wednesday drama. Saturday morning cartoons.

You are here

Out in the neighborhood

Scope Signs

The same offer, on screens where they shop, eat, wait, and work out. Local frequency without the billboard bill.

See the screens

In their feed

Scope Social

Local creators posting the same story in the same zip codes. Your neighbors, telling your neighbors.

Meet the roster

Perfect for

If you sell to a neighborhood, you should be on the neighborhood's TV.

Restaurants
Retail
Live events
Product launches
Home services
Medical and dental
Auto
Real estate
Local B2B

HOW WE RUN IT

Seven steps from strategy to foot traffic.

01 · STRATEGY

Pick the game before the whistle.

Clear goal. Clear number. Clear window.

We start with the outcome. Foot traffic on a Friday. Reservations for the weekend. Calls before end of quarter. Then we work backward into audience, budget, and creative.

  • One page brief. One number to move.
  • Audience, market, and window on paper first.
  • Every scene tied to a business result.

02 · AUDIENCE

Buy households, not guesses.

The right living rooms, block by block.

We build the audience the way you would draw it on a map. Zip codes, neighborhoods, income, life stage, buying signals. The stream serves your spot to those TVs and only those TVs.

  • Zip and neighborhood level targeting.
  • Household demographics and behaviors.
  • Suppress current customers, or double down on them.

03 · CREATIVE

Spots that feel like the show.

Native to the platform. Not native to a banner.

We write, shoot, and edit spots that respect the room. Fifteens, thirties, and sixes. Sound off friendly. Local, warm, watchable. The kind of ad people actually leave on.

  • Scripts written for the living room.
  • Full production, or edit down what you have.
  • Versioned per audience and per goal.

04 · BUY

Book across every major platform.

One buy. Every screen worth being on.

We place your spots across the streamers, sports networks, and free ad supported channels your customers actually watch. Same brief, one dashboard, real prices.

  • Netflix, Prime, Hulu, YouTube TV, Peacock, Tubi, ESPN, Roku.
  • Live sports and premium content when it matters.
  • Frequency capped so we do not fatigue the room.

05 · LAUNCH

Go live in days, not quarters.

First impression this week.

No upfront, no annual commitment, no six month sales cycle. We flight the campaign the moment creative is approved and start reading the data the next morning.

  • Live within days of creative approval.
  • Daily pacing and delivery reporting.
  • Adjust bids, audiences, and creative in flight.

06 · MEASURE

Read the room. Adjust. Repeat..

Foot traffic, calls, visits, sales.

We tie the buy to real outcomes. Store visits from exposed households. Site sessions. Calls tracked to the exposed zip. The dashboard shows what moved and what did not.

  • Foot traffic lift by exposed household.
  • Site and call attribution by zip.
  • Creative and audience tests, weekly.

07 · COMPOUND

Stitch the living room to the sidewalk.

One story, three surfaces.

Your Connected TV spot is not an island. We echo it on local Scope Signs and in Scope Social posts, so the same face and the same offer meet the same buyer everywhere they go.

  • Same creative, three channels.
  • Retargeted on screens near the store.
  • Amplified by local creators in the same zip.

How it stacks up

Broadcast reach. Digital precision. Local price.

  • Minimum spend
    Connected TVFrom a few thousand per market
    Traditional TVFive and six figure upfronts
    Paid SocialAny budget, any day
  • Targeting
    Connected TVHousehold, zip, behavior, buying signal
    Traditional TVBroad daypart and network
    Paid SocialInterests, lookalikes, retargeting
  • Measurement
    Connected TVFoot traffic, calls, site visits, sales
    Traditional TVRatings and reach estimates
    Paid SocialClicks, conversions, ROAS
  • Creative
    Connected TVFifteens, thirties, sixes. Sound off friendly.
    Traditional TVThirty and sixty second spots only
    Paid SocialVertical, short, ephemeral
  • Local reach
    Connected TVNeighborhood level, block by block
    Traditional TVDMA level, always overreach
    Paid SocialNeighborhood, if you know how
  • Screen
    Connected TVSixty five inches in the living room
    Traditional TVLiving room, but only linear watchers
    Paid SocialSix inches, on the toilet
  • Contract
    Connected TVMonth to month, cancel anytime
    Traditional TVAnnual upfront commitments
    Paid SocialMonth to month

Frequently asked

Questions we get before the first spot goes live.

Keep going

Everything CTV should be sitting next to.

REPORT · JUNE 2026

The CTV benchmarks brands quietly pay for

Household targeting, creative reuse, and the CPMs that actually move retail sell-through.

CHANNEL

Pair the couch with the sidewalk

Digital screens close the loop between what they streamed at home and what they walked past today.

GUIDE

Connected TV for local brands, without the waste

How to buy the couch in one zip code, not the whole country you are not selling to.

Own the living room in your zip code.

Tell us the market. We will tell you what it takes to be there when they press play, and what it will move by the end of the quarter.

Book a strategy callSee the sidewalk stack