AGENTIC SYSTEMS FOR FOOD & BEVERAGE
78 Brand went from a Chicago kitchen to Sysco, US Foods, Walmart, Target, and 2,500 plus retail doors on no outside capital. We built the technology that got it there. Now we build it for other food and beverage founders, and you own every piece of it.
THE TECHNOLOGY WE BUILD
Scope OS is the agentic system we ran to put 78 Brand in front of the right buyers at Sysco, US Foods, UNFI, and KeHE. It researches the buyers who actually fit your price point and case pack, drafts outreach that sounds like a founder wrote it, and tracks every sample, tasting, and reorder in one pipeline tied to revenue. No broker line card. A system you run from your phone.
See Scope OSScope Local puts digital screens in the store and ties them to shelf sensors that track your inventory in real time and read how shoppers actually behave in front of your product. You see what is selling, what is out of stock, and what is drawing attention, live, instead of guessing from a distributor report weeks later.
See the retail platformIf the case you need to make is specific, we prototype and build it. A quoting agent, a reorder automation, a chef sampling tracker. Built to your problem, proven in about 30 days, and yours to keep.
Build an MVPMost food and beverage founders do not lose because the product is wrong. They lose because the path from a finished pallet to a paid invoice is opaque, slow, and run by people who do not have skin in the game.
Pay to play at retail bleeds the brand dry before consumers ever pick the product off the shelf.
A logo on a broker line card is not a buyer relationship. Velocity stalls and the brand gets blamed.
Founders spend twenty thousand dollars on a booth, then never follow up because the next operational fire wins.
BY THE NUMBERS
Retail doors opened across 78 Brand
Broadline distributors: Sysco, US Foods, UNFI, KeHE, DOT
Years operating in food and beverage
Dollars of outside capital raised at 78 Brand
PROGRAM
A 90-day retail activation model that combines in-store media, local advertising, real-time tracking, merchandising support, and distribution logistics under one transparent fee structure. Launch with clarity instead of scattered vendors.
HOW GSP WORKS FOR FOOD AND BEVERAGE
Each part is a system we build and deploy, from research to tradeshow conversion, tied together by Scope OS. Our category relationships are one input into the technology, not the headline.
The research engine inside Scope OS pinpoints the buyers at Sysco, US Foods, UNFI, KeHE, Whole Foods, and the regional chains that actually fit your price point, format, and case pack. Our category relationships feed the model, so it targets the right door instead of pitching all of them.
See ResearchThe outreach engine drafts and runs the buyer sales cycle across broadline, DSD, specialty, and natural channels. Twenty years of warm relationships are one input into the system, which positions your brand to win the line review and reports every touch back to you.
See OutreachEvery sample shipped, chef tasting, buyer meeting, and reorder lives in one pipeline tied to revenue. Founders run the whole system from a phone, even on a co manufacturer floor, and own the data end to end.
See Scope OSThe foodservice tooling runs targeted chef tastings, operator demos, and culinary content, then tracks each trial toward a regional menu placement. Real plates, real reorders, all logged against the account.
See ContentThe earned media engine matches vetted local chefs and creators to your product, puts it on a plate and on camera, and routes the demand toward buyers who can stock it. Our creator relationships feed the system that turns trust at the table into velocity on the shelf.
See PodcastsThe conversion system runs targeted pre show outreach to your top accounts, structures the booth and team, and works the leads in the four weeks after the show so they do not die in a spreadsheet. NRA, Expo West, Fancy Food, PLMA, and regional.
See ConsultingWho we serve
Our work runs across better for you snacks, premium pantry, sauces and condiments, functional and ready to drink beverages, frozen, and natural categories. Most of our brands sit between $500K and $25M in revenue, with a founder still in the seat and a clear path to retail or foodservice that needs an operator, not a vendor.
We are not a fit for energy drink moonshots, single SKU vanity launches, or brands that want a logo on a deck more than reorders on a shelf.
Channels we open
Broadline foodservice (Sysco, US Foods, DOT, Performance), natural and specialty (UNFI, KeHE), club and mass (Costco, Walmart, Target, Meijer, Sam's Club), grocery and natural retail (Whole Foods, Sprouts, Fresh Thyme, Mariano's, Heinen's), regional independents, DTC, and Amazon. The buyer set is national, the relationships are personal.
See the full services lineup, the 78 Brand case study, or how we deploy Scope OS for food and beverage teams.
CASE STUDY
Launched at the 2014 NRA Show in Chicago with no investors, no broker, and no slotting budget. Captured fifty restaurants in one summer, turned tableside trial into inbound retail calls, and scaled into Sysco, US Foods, Walmart, Target, Meijer, and 2,500 plus doors. Millions of bottles sold. Zero outside capital.
HOW WE BUILD
We have run a real brand through the exact problems you are facing, so we do not start with a tool. We start with the problem. We bring the technology to fit it, prototype it fast, and prove it works on your real data before you spend real money. Then we vertically integrate it into your operation so you own the data, the outcome, and the security. Not us. We do not sell you a stack of tools you do not need or a platform you cannot leave. We build systems focused on three things that move a business: your sales process, your marketing, and your day to day efficiency. Tools that last and pay for themselves, not subscriptions that pile up.
THE HONEST COMPARISON
| A pile of SaaS tools | A traditional agency | An agentic system we build | |
|---|---|---|---|
| Who owns the data | The vendor does | The agency does | You do |
| What you walk away with | A stack of subscriptions | Promises and a retainer | A system you own outright |
| Built by | A vendor who never ran your business | Juniors on an account | Operators who ran the same playbook |
| When it pays off | Once you wire it all together yourself | While the retainer keeps running | Once, then it keeps paying |
| Lock-in | High, your data lives in their tool | High, it stops when you stop paying | None, the stack is yours |
FAQ
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Not the right fit?
BUILD A WORKING PROTOTYPE
Stop duct-taping ten tools together or waiting months for a developer to ship something you could have built in weeks. We help you design, prototype, and launch your own agentic systems, so you own the stack, the data, and the revenue it drives. In about 30 days you get a working blueprint and a live prototype. AI Prototype Sprints run $2,995 to $9,995 depending on scope.
What you gain when you build it yourself.
