01Live
What the site does
Tells the brand story, sells the lineup online and routes chefs, buyers and creators to their own next step.
SMART SITE CASE STUDY · NATURAL CONDIMENTS, CPG
78 Brand
A brand story built for shoppers and buyers.
The website behind a bootstrapped condiment brand that reached Walmart, Sysco, KeHE and Jewel.
78brand.com
THE CHALLENGE
One brand, four audiences: shoppers, chefs, retail buyers and creators. Each needed a different next step without four different websites.
WHAT WE BUILT
Six jobs. One site doing them.
02Live
SEO foundation
Fast, mobile first product pages with clear product names and flavor detail, built for shoppers searching on a phone.
03Live
Automated customer service
Reviews, product detail and the free shipping offer up front, so most buying questions are answered on the page.
04Live
Lead capture
Chef sample requests, wholesale and foodservice inquiries, and creator program signups, each with its own form.
05Live
Admin dashboard
Orders, wholesale requests and creator applications land where the team can act on them, not scattered across inboxes.
06Not in scope
AI chat and voice
Not part of this build. It can be added on a monthly plan when volume calls for it.
THE SCREENS
78brand.com
78brand.com
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