Field notes for operators
Reads worth your coffee.
Short reads. Real numbers. Written by operators who ship.
Research reports, retail plays, AI notes, and pricing you can actually use before your second cup.
The index · 2 pieces
No. 02
Website Templates
The Website Redesign Checklist Nobody Hands You
A redesign is the easiest way to lose the search traffic, the leads, and the workflows a business took years to build. Thirty checks, in five stages, that protect what works while you fix what does not.
No. 03
Website Templates
Template or Custom? The Honest Answer for Most Businesses
Designers sell custom. Builders sell templates. Owners want to know which one will bring in customers without a second mortgage. A plain comparison, the questions that actually decide it, and why the best answer is usually 'a proven layout, made yours.'
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