REAL ESTATE WEBSITE DESIGN
A real estate website that turns browsers into showings.
People hire agents, not search bars.
Buyers can see every listing on the portals. They come to your site to decide if you are the agent. Give them a reason, then give them a fast reply.
WHERE THE LEADS GO
Most sites lose the lead before anyone sees it.
01
Your site looks like every other agent's.
Same template, same stock photos, same search box.
02
Leads sit in a portal inbox.
The buyer who asked about a listing at 8 pm hears back the next afternoon.
03
The team shares one form.
Nobody knows who owns the lead, so nobody calls.
THE CHECKLIST
What every real estate website needs.
Six things. Every Smart Site we build for agents and brokerages has all of them.
The agent front and center
Your story, your market, your results. That is what the portals cannot show.
Neighborhood pages
Local knowledge is your edge, and it is how people search.
Lead routing to the right agent
By area, price, or round robin, with a text to the agent.
Listing questions answered after hours
An assistant answers from listing details you approve and books the showing.
Live listings when you need them
We connect an IDX feed from your MLS-approved provider.
A CRM you actually use
Every lead, every showing, every follow up, in one place.
EXAMPLE CONVERSATION
What happens at 8:15 pm on a Sunday
- Visitor: Is the two bedroom on Wolcott still available? Is there parking?
- Assistant: Yes, it is still active, and it includes one garage space. I am an assistant for the team. Want to see it this week? Tuesday 6 pm and Thursday 5:30 pm are open.
- Visitor: Tuesday works.
- System: Showing booked. Routed to the listing agent by text. Lead added to CRM: Buyer, North Center.
Illustrative example. Names, numbers, and details are made up.
It answers facts. Agents do the advising.
The assistant handles the routine questions so your agents spend time on the conversations that close.
- It answers only from listing details and policies you approve.
- It hands negotiation and advice questions to an agent.
- Copy and scripts follow fair housing rules. You review them before launch.
- Your brokerage owns every lead and every contact record.
WHAT IT COSTS
Real estate website design, priced in public.
No discovery call to learn the number. Here is what most agents and brokerages pick.
| If you are | Most pick | What you get |
|---|---|---|
| Solo agent | Starter Website, $3,500 to $5,500 | 5 to 10 pages, agent-first design, lead capture with text back, AI assistant. |
| Team | Growth Website, $5,500 to $12,000 | 10 to 15 pages, neighborhood pages, lead routing, CRM sync. |
| Brokerage | Dominate Platform, $12,000+ | Agent sub-sites, IDX, recruiting pages, custom CRM views. |
Hosting starts at $100 a month. Sites with an admin portal, blog, or chat box are $350 a month. See every price.
REAL ESTATE WEBSITE PACKAGES
Pick a build. Pay the deposit online.
Custom software built as your website. Fixed quote after scope, deposit starts the build. Every site carries a hosting and support plan from $100 a month.
Starter Website
5 to 10 pagesFrom
$3,500
Up to $5,500. Fixed quote after scope.
A real website for a business that needs one that works.
- 5 to 10 pages built on your real content
- Lead capture with text back
- Google Business Profile setup
- Mobile first, fast, and built to be found
- Live in about 30 days
- Deposit to start
- $1,750
- Balance
- At launch
- After launch
- Hosting, $100/mo
Growth Website
10 to 15 pagesFrom
$5,500
Up to $12,000. Fixed quote after scope.
For businesses that publish, book, or answer questions all day.
- 10 to 15 pages
- Blog set up and ready to publish
- Chat box set up and trained on your business
- Booking, quotes, or ordering
- Everything in Starter Website
- Deposit to start
- $2,750
- Balance
- At launch
- After launch
- Smart Site Hosting, $350/mo
Dominate Platform
Unlimited pagesFrom
$12,000
No ceiling on scope. Quoted on a scoping call.
Custom software for your business, at website prices.
- Admin portal built for how you actually work
- AI assistant and voice integration
- Lead capture and customer support built in
- Integrations with the tools you already pay for
- Everything in Growth Website
- Deposit to start
- $5,000
- Balance
- At launch
- After launch
- Smart Site Hosting, $350/mo
Hosting
$100/mo
For a basic website. Required on every site we build.
Smart Site Hosting
$350/mo
For sites with an admin portal, blog, or chat box.
SEO + Analytics
$500/mo
Everything maintained, plus found and measured.
$1,995
A custom website for businesses with fewer than 5 employees.
- Deposit, fully refundable
- $1,000
- Balance
- $995 at launch
- Hosting and management
- $200/mo year one, then $100
- 10 custom main pages, plus every technical page
- AI search page so ChatGPT and Google AI read you right
- Admin dashboard that captures every lead
- 3 mockup directions and an SEO strategy report
- Prototype in 10 days, live in 30
- No mockup you love, full deposit back. You keep the SEO report.
Want us running the marketing too? Full Marketing Support starts at $1,500 a month.
QUESTIONS