HVAC LEAD GENERATION
HVAC lead generation that answers at 2 am.
Furnaces quit at night. So do most websites.
When the heat goes out in January, the homeowner calls until someone answers. Your website can answer first, sort the emergency, and get a tech on the way.
WHERE THE LEADS GO
Most sites lose the lead before anyone sees it.
01
After-hours calls roll to voicemail.
The emergency job goes to the company that picked up.
02
Traffic, but no service calls.
People land on the site, cannot tell if you serve their town, and leave.
03
Maintenance plans live on a flyer.
Your steadiest revenue is the hardest thing to sign up for.
THE CHECKLIST
What every HVAC website needs.
Six things. Every Smart Site we build for HVAC companies has all of them.
Emergency path on every page
No heat, no AC, gas smell. One tap to a person.
After-hours answering
The assistant takes the details and pages the on-call tech.
Service area pages
People search the repair and the town. Show up for both.
Online booking for tune-ups
Routine work fills the calendar without a phone call.
Maintenance plan signup
Recurring revenue, sold on the page.
Financing and rebates explained
A replacement is a big decision. Make the next step easy.
EXAMPLE CONVERSATION
What happens at 2:07 am in January
- Visitor: Furnace stopped working. House is 58 degrees. Kids are asleep.
- Assistant: Sorry, that is a cold night. I am the assistant for the service team. Do you smell gas? If yes, leave the house and call 911 and your gas utility first.
- Visitor: No gas smell. It just will not turn on.
- Assistant: Got it. I am paging the on-call technician now. What is your address and best phone number?
- System: Emergency lead: No heat, Oak Park. On-call tech paged by text.
Illustrative example. Names, numbers, and details are made up.
Safety first, every time.
We write the emergency scripts with you, and the assistant follows them exactly.
- Gas and carbon monoxide questions get safety instructions first.
- Emergencies page a person. They never wait in a queue.
- The assistant never diagnoses equipment or quotes repairs.
- Your service area, hours, and fees come from you.
WHAT IT COSTS
HVAC website design, priced in public.
No discovery call to learn the number. Here is what most HVAC companies pick.
| If you are | Most pick | What you get |
|---|---|---|
| One-truck shop | Starter Website, $3,500 to $5,500 | 5 to 10 pages, emergency path, after-hours answering. |
| Growing service company | Growth Website, $5,500 to $12,000 | 10 to 15 pages, service area pages, booking, maintenance plans, CRM sync. |
| Multi-location operation | Dominate Platform, $12,000+ | Dispatch workflows, location pages at scale, custom portal. |
Hosting starts at $100 a month. Sites with an admin portal, blog, or chat box are $350 a month. See every price.
HVAC WEBSITE PACKAGES
Pick a build. Pay the deposit online.
Custom software built as your website. Fixed quote after scope, deposit starts the build. Every site carries a hosting and support plan from $100 a month.
Starter Website
5 to 10 pagesFrom
$3,500
Up to $5,500. Fixed quote after scope.
A real website for a business that needs one that works.
- 5 to 10 pages built on your real content
- Lead capture with text back
- Google Business Profile setup
- Mobile first, fast, and built to be found
- Live in about 30 days
- Deposit to start
- $1,750
- Balance
- At launch
- After launch
- Hosting, $100/mo
Growth Website
10 to 15 pagesFrom
$5,500
Up to $12,000. Fixed quote after scope.
For businesses that publish, book, or answer questions all day.
- 10 to 15 pages
- Blog set up and ready to publish
- Chat box set up and trained on your business
- Booking, quotes, or ordering
- Everything in Starter Website
- Deposit to start
- $2,750
- Balance
- At launch
- After launch
- Smart Site Hosting, $350/mo
Dominate Platform
Unlimited pagesFrom
$12,000
No ceiling on scope. Quoted on a scoping call.
Custom software for your business, at website prices.
- Admin portal built for how you actually work
- AI assistant and voice integration
- Lead capture and customer support built in
- Integrations with the tools you already pay for
- Everything in Growth Website
- Deposit to start
- $5,000
- Balance
- At launch
- After launch
- Smart Site Hosting, $350/mo
Hosting
$100/mo
For a basic website. Required on every site we build.
Smart Site Hosting
$350/mo
For sites with an admin portal, blog, or chat box.
SEO + Analytics
$500/mo
Everything maintained, plus found and measured.
$1,995
A custom website for businesses with fewer than 5 employees.
- Deposit, fully refundable
- $1,000
- Balance
- $995 at launch
- Hosting and management
- $200/mo year one, then $100
- 10 custom main pages, plus every technical page
- AI search page so ChatGPT and Google AI read you right
- Admin dashboard that captures every lead
- 3 mockup directions and an SEO strategy report
- Prototype in 10 days, live in 30
- No mockup you love, full deposit back. You keep the SEO report.
Want us running the marketing too? Full Marketing Support starts at $1,500 a month.
QUESTIONS